Janet Oakes

Commercial Director, CPL Productions

Janet joined CPL in 2010 as Commercial Director to oversee the company’s commercial growth, to develop its cross-platform business and manage finance and commercial affairs.

Previous roles include overseeing finance and operations for Hasbro in the UK, Financial Controller and then Finance Director of Celador, and Commercial Director of 2waytraffic. Her commercial TV experience was forged during the global success of Who Wants To Be A Millionaire while at Celdaor and 2WayTraffic.

She also oversaw pioneering product placement on A League Of Their Own and brand integration and branded online content across all CPL shows. During her time at CPL, branded programming on shows has won three Thinkbox awards for innovation and the company remains at the vanguard of creative solutions for brand integration and branded online content.