Red Arrow Entertainment Group has acquired a majority stake in US-based production company Half Yard Productions. Since its founding in 2006, Half Yard has established itself as a leading US creator and producer of reality series, factual entertainment formats and documentaries. The company boasts strong channel relationships throughout the market. Half Yard is the top producer of wedding programming in the US, having created the successful wedding franchises “Say Yes to the Dress”, “I Found the Gown” and “Randy to the Rescue” for TLC. In addition, Half Yard has turned out a number of hit series for networks such as: Nat Geo (“Diggers”), History (“How the States Got Their Shapes”), Animal Planet (“Hillbilly Handfishin´”), and Discovery (“American Loggers”). Half Yard will continue to be led by founders, Sean Gallagher and Abby Greensfelder who will serve as co-CEOs. The acquisition of Half Yard is the latest step in Red Arrow’s ongoing expansion within the US production market. Existing assets include Kinetic Content, Fabrik Entertainment and Left/Right Productions.
Jan Frouman, Group Managing Director, Red Arrow Entertainment Group: “We continue to be bullish on the US production market – but we always balance bullishness with caution and selectivity. We want the right partners with the right mindset. It didn’t take us long to realize that Abby and Sean would be great additions to the group. We’re thrilled they felt Red Arrow would be the right home for Half Yard’s next chapter.”
Abby Greensfelder and Sean Gallagher, Co-founders and Executive Producers, Half Yard Productions: “We are incredibly proud of the team we have built in just 7 years and the programs we have created and produced. As we looked out at our next phase of growth, we wanted to team up with the right partner who had an entrepreneurial culture that would allow us to do what we do best and help us grow domestically and internationally. We found that perfect partner in Red Arrow. ”
Greensfelder and Gallagher have long established themselves as go-to development and production executives in the US market. Prior to founding Half Yard, Gallagher and Greensfelder were Senior Vice Presidents for production, programming and development at Discovery Channel and TLC, respectively where they were responsible for commissioning hit franchises like “Dirty Jobs”, “Deadliest Catch”, and “MythBusters”.
About Half Yard Productions Half Yard Productions is an award-winning reality television production company with offices in New York and Bethesda, MD. From character-driven reality series to documentary narratives, Half Yard Productions delivers high-quality television for the top networks in the U.S. Learn more at www.halfyardproductions.com.