• Expands direct role in the Group’s global activities
• Remains responsible for UK businesses and global scripted strategy
Red Arrow Entertainment Group has promoted James Baker to the position of President.
Baker was recently Managing Director Red Arrow UK and Global Scripted Strategy. In his expanded role, Baker continues to report to Red Arrow Chairman & CEO, Jan Frouman, and assumes increased responsibility for managing the Group’s global production operations, strategic initiatives and expansion plans. Baker also remains directly responsible for Red Arrow’s UK-based businesses and global scripted strategy. The organizational move follows the recent announcement that Frouman would become a Member of the Executive Board at ProSiebenSat.1 Media SE with direct responsibility for the newly established Executive Board division Content & Broadcasting.
Jan Frouman, Member of the Executive Board, ProSiebenSat.1 Media SE, adds: “Once again, I need to speak glowingly about James Baker. Arguably the most irritating part is that it’s all true! He’s an outstanding exec who always puts the interests of the group first and relentlessly pushes us to do better. Given recent organizational changes and the rapid growth of our portfolio, we have to find ways to increase our management bandwidth and efficiency. Elevating James was an obvious choice.”