International format sales secured with France, Australia, Germany
MIPCOM Cannes, 2016. Red Arrow International has secured a number of key deals for its new social experiment format “Look Me in the Eye” which launched at MIPCOM 2016.
Created by CPL Productions, and commissioned by ProSiebenSat.1 in Germany, the format has been picked up by TF1 Group in France and Endemol Shine for SBS in Australia.
Henrik Pabst, Managing Director of Red Arrow International, said: “’Look Me in the Eye’ is a bold and compelling new format and we are thrilled to have key partners already on board. The show has only just launched in Cannes so we are confident of securing further global deals for this exciting new format.”
Research shows that eye contact has a powerful physical and emotional effect on how we connect with other people. “Look Me in the Eye” is the emotionally charged new social experiment that puts the power of eye contact to the test, by attempting to reunite divided friends and families.
Millions of people worldwide are estranged from their loved ones. After years of silence, simply saying sorry may never be enough to heal old wounds and repair a broken relationship. In this unique format, estranged people are brought back together to share two minutes of silent eye contact, in a bid to help them to reconcile their relationship where all other efforts have failed.
Each episode features four diverse and highly emotive human-interest stories. The stories culminate in a series of cascading reveals as each pair comes face-to-face in the Looking Chamber and shares two minutes of intimate and highly emotional eye contact for the first time in years.
Afterwards – and alone – they must make their life-changing decision of whether to heal old wounds and reconnect, or to go their separate ways for ever.
“Look Me in the Eye” is created by CPL Productions, a Red Arrow Entertainment Group company, and produced by RedSeven Entertainment for ProSiebenSat.1 Germany.