Red Arrow International has appointed Irina Ignatiew as Deputy MD, Global Scripted Distribution, and Henrik Pabst (38) as Deputy MD, Global Format & Factual Distribution. Both reporting to Jens Richter, MD of Red Arrow International, the new appointments will take effect as of today.

“Over the past few years, we have experienced an exciting phase of growth, establishing a great line of products. Now, I am thrilled to be strengthening our senior management team by appointing Irina Ignatiew and Henrik Pabst to these new roles. Both have an outstanding level of experience in their respective fields and I wish them every success,” says Jens Richter, Managing Director of Red Arrow International.

In her former role at Red Arrow International as Senior Vice President Sales German & French Speaking Territories, Irina Ignatiew was responsible for distribution of Red Arrow’s program portfolio in German and French-Speaking countries, and for finding co-production and co-financing partners in her territories. Before joining Red Arrow International in early 2012, Ignatiew worked as Executive VP International at Telepool, as Head of International Distribution at Tandem Communications and as Sales Manager for Lionsgate. Ignatiew holds a BA in communications & marketing as well as a degree in Business of Film and Television from the University of California, Los Angeles.

Prior to this promotion, Henrik Pabst was in charge of acquiring distribution rights to entertainment programs for Red Arrow’s catalog, and for marketing the program portfolio in the UK, Scandinavia and Benelux in the role of Senior Vice President Sales UK, Scandinavia, Benelux & Format. Beforehand, Pabst worked at IMG Media, where he was VP of Entertainment and Business Development for the German, Austrian, Swiss, and Benelux markets. His primary responsibilities included format development and distribution of entertainment programs. In addition, Pabst looked after key clients such as Red Bull or Bwin.