Red Arrow International has secured worldwide rights to distribute SHELTER’s newest Belgian comedy format “Safety First”. Created by Tim van Aelst, the mastermind behind Rose D’Or-winning “What If?” and Emmy-award winning “Benidorm Bastards”, “Safety First” is a ratings hit on Belgium’s VTM, having outperformed its channel average by up to 63%. Recently, the hit series has won already a very prestigious award for TV program of the year in Belgium, “de Ha! van Humo”.
“For a long time, I thought our shows were lucky shots. But now ‘Safety First’ did it again: this is not a coincidence anymore”, says Tim van Aelst.
Henrik Pabst, Managing Director, Global Format & Factual Distribution at Red Arrow International says: “Global hit comedies ‘Benidorm Bastards’ and ‘What If?’ proved Tim van Aelst and his team are comedy geniuses! By smashing VTM’s channel average and raking in comedy awards, ‘Safety First’ has already shown its hit potential. It’s an honor to continue our successful relationship with SHELTER!”
About Safety First
“Safety First” is a hilarious feel good comedy series set at the heart of a security company. Fired from his job as a security guard and desperate to prove himself, Dirk Porrez finds something to dedicate his life to in founding security company “Safety First”. He employs his sister, Ingrid, and former colleagues Luc Turlinckx and Smos. These characters are larger than life, but they still possess an everyman quality.
Together, these 4 are totally incompetent security guards, who just about survive through discipline, dedication & friendship, but Safety First. It’s a feel good comedy series about power and powerlessness, fellowship and solidarity, pride, failure, taking the punch and getting back up.