Red Arrow Studios International, a Red Arrow Studios company, has announced that it is on board to distribute Lice Mother, one of this year’s highest-rating and most talked about new shows in the Netherlands.

Launching at MIPTV 2018, Lice Mother (10 x 25’ and scripted format) is a landmark new comedy from BING Film & TV for AvroTros/NPO3 Netherlands. The series is directed by acclaimed Dutch director Jan-Albert de Weerd (Lost in the Game, Het Geheim van Eyck) and written by Ilse Warringa, Diederik Ebbinge and Eva Aben.

Lice Mother has proved a massive ratings hit for AvroTros/NPO3 in the Netherlands, with audiences of over 5.2 million viewers and a 40% market share, to become NPO3’s most watched show ever, and with the highest ever recorded online viewing figures in the Netherlands. The series has also been recommissioned for a second season in the Netherlands, and the scripted format has recently been commissioned for multiple seasons by SAT.1 in Germany and VTM in Belgium.

Alex Fraser, SVP Acquisitions at Red Arrow Studios International, said: “Lice Mother pairs Jan-Albert de Weerd’s signature charm and humour with the incredible talent behind some of Dutch TV’s biggest drama and comedy successes. We are proud to be working with BING Film & TV and taking this fresh, irreverent and cringe-inducing new comedy out to the international market.”

Ingmar Menning, producer of “Lice Mother” and BING Film & TV’s CEO, said: “We are very pleased that Red Arrow Studios International is bringing our beloved project to the international market, not only because of their professional way of doing business, but more so because we feel that they truly embrace the creative heart of the series.”

Lice Mother is set in a primary school – a mini-society with its own playground rules, competitive parents, strange teachers, and the lowest of volunteer jobs: checking the kids for head lice.

That’s the job, and the world, that mother Hannah (Jennifer Hoffman – “Dummie de Mummie”) faces at her daughter’s new primary school.

Newly divorced, child psychologist Hannah finds herself alone and thrown into the strange warzone of the school playground. At first, she tries to avoid the ‘mom mafia’ and the weird teaching staff; but she soon finds herself living amongst them: an active member of five group apps, the overseer of the charity pot, and with the dubious honor of being nominated as the official ‘Lice Mother’.