Red Arrow Studios International, a Red Arrow Studios company, has appointed Alex Fraser to the new position of SVP Acquisitions, based in London. Fraser is responsible for driving international acquisitions and distribution deals across all genres, and developing new programming opportunities globally. Alex also manages Red Arrow’s London and Munich acquisitions teams, and reports to Henrik Pabst, President of Red Arrow Studios International.
Henrik Pabst, President of Red Arrow Studios International, said: “At Red Arrow Studios International we are committed to building and working with a team of exceptional people, so I am delighted to welcome Alex. His wealth of experience will help drive our business and bring exciting new content to our portfolio.”
Alex Fraser, SVP Acquisitions said: “With strength across multiple genres and deep-rooted producer relationships, Red Arrow Studios International is well-positioned at this pivotal time for the industry. I look forward to working with the team to deliver the best in global content.”
Alex Fraser brings more than two decades of experience to the role as a veteran of the global content distribution business, with expertise in content development, financing and distribution rights. His 20-year career is characterised by growing revenues through identifying and exploiting quality commercial content. He most recently ran his own consultancy, AMF Media Consulting, working with companies in the UK, US and Australia. Prior to this, Fraser was Head of Acquisitions – Scripted, Entertainment and North America at Sky’s international production and distribution group Sky Vision, where he negotiated rights to over a thousand hours of content across scripted and non-scripted genres.