WorldStarHipHop is debuting on Snapchat’s Discover, with digital studio Studio71 producing news and original content for the platform.
Starting today, Monday September 10, the WorldStarHipHop Publisher Story will bring premium WorldStar content to Snapchat’s highly engaged audience. Each edition will feature the hottest hip-hop news, memes, viral videos and interactive formats, all designed to entertain and drive discussion.
Editions will be available weekdays at 6am ET to Snapchatters globally. Previously released editions will be available using Snapchat’s Search feature.
Studio71 is the latest to join a select group of media properties to launch a Publisher Story on Snapchat’s Discover page.
“Our partnership with Studio71 bridges the gap between content aggregation and content creation which we couldn’t be more excited about. Expect great things in 2018 and beyond,” said Ed Dwyer, CEO of WorldStarHipHop.
“WorldStarHipHop is an audience machine, and they have a voracious audience,” said Reza Izad, CEO of Studio71. The new content on Snapchat will “further expand the familiar WorldStarHipHop experience that explores the cultural conversation of what hip-hop is today.”
WorldStarHipHop is the biggest cultural ecosystem in today’s media landscape, with more than two billion unique viewers across platforms and the most engaged online audience (per Tubular). This new chapter in programming will further expand upon the familiar WorldStarHipHop experience that explores the cultural conversation of what hip-hop is today. By launching a Publisher Story on Snapchat, WorldStarHipHop is able to spread its global reach of the WorldStar brand.