Studio71 Germany is launching a series of Gen Z-focused merchandise and products in partnership with its creators.

Studio71 creator Jonas Ems has launched a perfume line, under the brand M96D. The collection is available in three fragrances, Date, Sport and Party, and retails in-store and online through an exclusive partnership with dm Germany and Austria. The products are manufactured in collaboration with Onivo Cosmetics France.

In November, creators and YouTube stars El Margo and Gong Bao will launch a fashion collection with popular brand NERF, with Studio71 partnering with Hasbro on the deal. The NERF fashion collection will be exclusively available online in a dedicated Amazon shop, Nerf Fashion by Studio71. The launch of the collection will be accompanied by videos of the two creators on their YouTube channels as well as stories and postings on their Instagram profiles.

Sebastian Romanus, Managing Director of Studio71 Germany, told the press that building their M96D brand, developed with Jonas Ems, has been another important milestone in successfully implementing sustainable and innovative business models with their creator network.

He went on to say that, “Thanks to close collaboration between our creators and brands, Studio71 encourages our influencer network to find products they identify with, and then authentically communicate them across all their channels, from the launch and beyond.”