The Lipstick Lobby’s premiere KISS MY PINK shade benefiting Planned Parenthood now available online and at Opening Ceremony stores. Studio71 reams with Opening Ceremony and top social media stars from “The Lipstick Lobby” to STICK IT TO THE MAN & empower social change. Pucker up & protest with The Lipstick Lobby’s premiere modern, matte luxury lipstick KISS MY PINK to benefit Planned Parenthood

Trevor Moran, Nia Sioux Frazier, Brittany Balyn, Aja Dang, Shameless Maya and other top social media stars from around the globe are coming together to represent The Lipstick Lobby, a social justice movement to empower women to become activists for the issues they care about. The Lipstick Lobby is helping to launch KISS MY PINK, a statement lip shade designed to embolden women to “lipstick it to the man.” Global media company Studio71, creator of The Lipstick Lobby’s KISS MY PINK, has teamed with Opening Ceremony as the exclusive in-store retailer of KISS MY PINK.

100% of net profits from the sale of KISS MY PINK to will be donated to Planned Parenthood, which provides vital reproductive health care, sex education, and information to millions of women, men, and young people worldwide and whose funding is being threatened by the current administration.

KISS MY PINK is a super pigmented, full-coverage formula that glides on smooth for a modern, matte lip look. This high drama, high impact color was designed to flatter every skin tone, and it’s packed with Vitamins C and E. This luxurious matte lipstick packs a serious color punch and delivers mega staying power. KISS MY PINK is vegan, cruelty free and made in the USA. 

KISS MY PINK is currently available for $19.00 online at thelipsticklobby, and exclusively in-store at Opening Ceremony’s New York, Los Angeles, and New York ACE Hotel locations.

“We were hearing from our community from people who wanted to speak out in response to what was going on in politics, so we decided to roll up our sleeves and do something about it” said Davida Hall, Vice President, Lifestyle Content, Studio71. “Lipstick is a simple way to raise funds and generate awareness. Since women’s health care is in jeopardy right now, making Planned Parenthood our first beneficiary was the obvious choice.”

“We at Opening Ceremony are huge supporters of Planned Parenthood, and we’re excited to provide a brick-and-mortar home for The Lipstick Lobby and raise proceeds for their cause,” said Carol Lim, co-founder of Opening Ceremony.

The Lipstick Lobby is already underway developing its fall shade that will debut in September in support of a new charity partner. The new shade will continue the theme of “lipstick it to the man” and the fight for equality, progress and human kindness.

Models featured in the KISS MY PINK campaign include Amy Hixson, Salem Mitchell, Chloe Blanchard, and Amanda Smith who, along with our social media stars, used the power of words to make their own “lip statements” that feature words painted into their puckers like “MY BODY MY CHOICE,” “I STAND WITH PP,” and “NASTY WOMAN.” The models were photographed by Kate Powers for the campaign, which can be seen at www.thelipsticklobby.com

The campaign’s Producer was Jill Holdcroft; Style Director was Kelly Hill; Makeup Artist was Fiona Stiles; Hair Stylist was Rick Gradone; Casting Director was Liza Maslow-Gildark and Graphic Artist for the lipstick packaging was Winston Tseng.  All models, the campaign photographer and all crew, donated their services for this cause—check out the crew on Instagram here.

Follow The Lipstick Lobby on Instagram at TheLipstickLobby and on Twitter @TLipstickLobby.