The kids and family linear TV channel Kids Gamer TV from Studio71 US has launched on Vizio in the US, where it is free for SmartCast users.

Kid Gamer TV from Studio71 invites audiences to witness the world’s most exciting gamers create engaging experiences in the fantastical universes of Minecraft and Roblox.

Apps with content for kids and families have historically seen around 35% more engagement than the average app on SmartCast, and as families continue to stay home, Vizio has seen a spike in engagement for kids and family content.

“Studio71 is thrilled to be launching our premium offering into this exciting ecosystem, starting with Kid Gamer TV. As one of the largest global distributors of premium digital content, SmartCast is a natural fit for us in the connected TV space,” said Nick Jacklin, SVP of Business Development for Studio71. “VIZIO has developed a great product, tailor-made to give customers an easy way to experience amazing content.”

Kid Gamer TV is also available on the Roku channel, where it launched earlier this summer.