Channel 4 is launching MAFS Live – a new FAST channel offering back-to-back episodes of Married at First Sight UK.
MAFS Live debuts today on the Channel 4 streaming platform, and is Channel 4’s first FAST channel in the UK. The channel, which is set for a two-month pilot, features episodes from seasons six to eight around the clock.
Throughout the pilot period – running to February 7 – Channel 4 will closely monitor viewer engagement, tracking views and user behavior to gain insights that will inform the network’s future FAST strategy.
Alex Wall, Channel 4’s head of streaming editorial for the UK and international said: “FAST is swiftly becoming a popular feature with viewers across the globe, and we’re excited to bring MAFS fans a new way to enjoy nonstop hours of their favorite show. After a successful launch in the summer, we are continuing to grow our FAST strategy in the US in partnership with a number of platforms, with our most recent launch this week on Google TV.”
Married at First Sight UK is produced by CPL Productions for E4, based on a format created by Snowman Productions. Married at First Sight is distributed by Red Arrow Studios International.