Married at First Sight Australia has been named as a finalist for best returning format at this year’s C21 International Format Awards.
Season 11 of the reality phenomenon aired earlier this year, to a record-busting ratings performance – increasing its year-on-year audience, with the entire series reaching 14.2 million people across total TV.
The latest season saw a Total TV national average audience of over 2 million viewers per episode. It recorded a 4% year-on-year increase on total TV, a 1.5% year-on-year increase on broadcast TV, and a 9.6% year-on-year increase on BVOD. 2.545 million viewers were reached on 9Now, providing an incremental reach of 22% to broadcast TV. Almost one-third of the key demographic of 16-39s were reached through 9Now. Nine’s key demo of 25-54s recorded a total TV national average audience of 1.003 million viewers per episode, representing year-on-year growth of 4.3%. On BVOD, the 25-54s audience was up 11% year-on-year.
Nominees were chosen following online voting by a panel of the world’s leading format commissioners, buyers and producers. The International Format Awards are a coproduction between C21Media, FRAPA, the Entertainment Masterclass and Mipcom. The awards will be presented between 17.00 and 19.00 on Sunday October 20 at ClubC21 on the beach in Cannes.
Married at First Sight Australia is produced by Endemol Shine Australia for Nine Network, based on a format created by Snowman Productions. The format is distributed globally by Seven.One Studios International.