Munich, September, 9. US network ABC has ordered six episodes of Dick de Rijk’s (“Deal or No Deal”) brand new game show “You Deserve It”.

“You Deserve It” is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats. Kinetic Content, Red Arrow’s US production company led by Chris Coelen, is producing the show for ABC. De Rijk, Coelen, and Kinetic’s Matilda Zoltowski (“Dancing with the Stars”) will Executive Produce.

Jan Frouman, Group Managing Director RedArrow Entertainment Group, says ‘Getting a network series launched in the US is always a big deal. Being able to say that Red Arrow’s creative partner, distribution team and local production company made it happen makes this one all the more satisfying. This is another exciting breakthrough for our young group.’

Chris Coelen, CEO Kinetic Content, says:  “’You Deserve It’ is a uniquely fresh take on the game format which combines addictive game play with an absolutely simple, appealing idea that fits perfectly with the ABC brand –  our contestants play not for themselves but for someone else who is deserving.”

Additionally to the sale of “You Deserve It” to ABC in the United States, SevenOne International has sold the show to numerous territories, including Antena 3 in Spain, MBC in the Middle East and SAT.1 in Germany.Caroline Kusser, Director North America of SevenOne International, says, “’You Deserve It’ is a spectacular and emotionally laden experience – and ABC is the perfect home.”

You Deserve It

The first game show where a contestant is not playing for himself, but for someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play. They can potentially win a fortune and make this the turning point in the life of one special person. The beneficiary does not have the faintest idea about what’s boiling – not about the preparations, not about the contestant playing for him in a TV show… not a clue!

Secrecy is part of the plan, until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve this, the contestant has to go through  nerve-wrecking rounds, each offering 10 clues to solve a question. Clues do not come for free – sometimes they cost a nice measly sum, sometimes a disastrous amount of cash. Everything depends on the contestant’s knowledge and intuition.