Married at First Sight US is enjoying a major ratings honeymoon, with season 20 audience figures up 94% on Peacock compared with the previous season.
Since its July 12 premiere, the latest season has generated more than 1.2 billion viewing minutes on the streamer, according to Peacock’s internal data, making it the third highest-reaching original reality season in the platform’s history. Nielsen has also ranked Married at First Sight among the Top 3 reality shows for four consecutive weeks beginning July 13.
And the buzz isn’t confined to the screen. The series has racked up more than 25 million video views across social platforms since the season 20 trailer launched.
New episodes drop every Thursday on Peacock, with the season finale and reunion set for August 27, co-hosted by the show’s relationship experts Paul C Brunson and Dr Lisa Paz.
On Married at First Sight, singles ready to find a lifelong partner take the ultimate leap of faith by marrying a complete stranger in the hope of building a real future together. Guided by relationship experts, this high-stakes social experiment follows each newlywed couple from wedding day to Decision Day as they experience the rewards and realities of marriage and discover whether this unconventional path could lead to the lasting love they’ve been looking for.
The series moved to Peacock last year, after a decade on Lifetime. It launched on FYI in July 2014. Married at First Sight US is based on the format, produced by Snowman and distributed internationally by Seven.One Studios International.
The US series is produced by Kinetic Content. Executive producers are Chris Coelen, Eric Detwiler, Montré Burton, Sarah Kane Bridge, Karrie Wolfe and Katie Griffin.