SevenOne International sells successful Constantin entertainment format to Channel Nine
Munich, February 16, 2006. SevenOne International, the worldwide film distribution company of ProSiebenSat.1 Media AG, has sold the format “Clever! The Show That Makes Science Fun” to Australian broadcaster Channel Nine. This is the first time the science show will be seen in an English-speaking country. The export to Australia continues the format’s string of international triumphs. “Clever!” has already been sold to thirteen countries in Europe and Asia. Local adaptations are running in Italy, the Czech Republic and Denmark, where it has excellent audience shares of as much as 47 percent. And “Clever!” also regularly earns top ratings in prime time on Sat.1.
“We’re delighted at ‘Clever!’s’ international performance,” says Otto Steiner, a producer at Constantin Entertainment GmbH. “The sales in Australia and China particularly show that the formats Constantin Entertainment develops are not only a great success in the German market, but also have great potential in other countries. We wish Channel Nine, the Nine Network station, every success with its launch.”
“We’re excited about the ‘Clever!’ way of teaching science entertainingly on TV,” explains Executive Producer Tim Cobbin about Channel Nine’s decision to buy “Clever!.” “We think every age group will be enthusiastic about the show.”
The Australian edition will make its Channel Nine debut on February 19 during family viewing time on Sunday evenings. It has been specially adapted for Australia, and will be hosted by popular TV personalities Georgie Parker and Jeff Watson. The quiz guests on the premiere will be comedian Bert Newton and model Megan Gale. “Australia is just the beginning for ‘Clever!’ in English-speaking markets. More regions, like New Zealand and Canada, will soon be joining in,” emphasizes SevenOne International Managing Director Jens Richter.
“Clever!” demonstrates scientific phenomena to viewers in an entertaining way. Two celebrities try to explain the phenomena to the best of their abilities. Then a well-known comedian shows up to demonstrate the phenomenon with an impressive real-life experiment. “Clever!” is entertainment for the whole family, and combines serious scientific knowledge with fun.
Last October 15, “Clever!” won the German Television Prize for the best entertainment show of 2005. And since the fall of 2005 there has also been an additional version of “Clever!” – “MegaClever!” a special edition with immensely elaborate indoor and outdoor experiments. It has just been nominated for the Rose d’Or, as Best Game Show.