ITV in the UK has announced that new kids gameshow Don’t Unleash the Beast, produced by CPL Productions and Tiny House Productions for CITV, will premiere on November 2.

This brand new, immersive game show takes young viewers into a mythological world on a quest to find ancient lost treasure.

Set in the underground world of Halian, a team of three intrepid Treasure Seekers undergo a series of challenges to find the precious treasure. One tiny snag… it is guarded by a ferocious and foul Beast, meaning one wrong move and all its might will be unleashed.

Guided from afar by the Professor, played by comedian and magician Pete Firman, who is the leading expert in all things Halian, the team of three set about meeting a combination of physical, mental, skill-based team challenges on their treasure hunt.  Succeed and the team are rewarded with a fabulous prize. Fail and they’ll become Beast fodder!  

The new 13×23′ series plays on CITV from November 2, with episodes Monday-Thursday at 5:30pm and daytime repeats at 11:30am Tuesday-Friday.

Don’t Unleash the Beast is commissioned for CITV by Paul Mortimer, ITV Controller of Digital Channels and Gemma John-Lewis, Assistant Commissioner Entertainment. The commission is one of a raft of new shows to benefit from the Young Audiences Content Fund (YACF), managed by the BFI, which supports the creation of distinctive, high-quality content for audiences up to the age of 18.

Gemma John-Lewis said: “This series format creatively combines a wonderfully imaginative setting with an immersive experience crammed with physical and mental challenges that require real teamwork to overcome that promises to engage, excite and inspire young viewers. I just hope the beast goes easy on them.”

The Executive Producers for CPL Productions are Danielle Lux and Murray Boland and Emma Hyman for Tiny House Productions.

Emma Hyman said: “We’re thrilled about the launch of Don’t Unleash the Beast. What a treat to be able to deliver such an exciting and escapist show at a time when CITV’s kids need entertaining more than ever. It has a bit of everything: high drama and laugh out loud moments and a Beast that is just a little bit terrifying.”

Jackie Edwards, Head of Fund for the BFI’s Young Audiences Content Fund, said: “We’re delighted to be supporting Don’t Unleash the Beast through the Young Audiences Content Fund. This exciting, engaging and quite frankly exhausting gameshow, is a very welcome return to the genre for this age group and is in line with our aim to provide young audiences with more live action programming of this type.”