Michael von Würden, CEO of Snowman Productions Denmark, a Red Arrow Entertainment Group company, along with Rasmus Steentoft, Chief Creative Officer, and Lars Fønss, Executive Director, have agreed to a multi-year extension of their contracts.

Copenhagen-based Snowman Productions has been part of Red Arrow since 2011, producing entertainment and social experiment formats which have proved successful in their home market and around the world.

Snowman Productions has developed to become a crucial hub for format development for the Red Arrow Entertainment Group. The social experiment format Married at First Sight is one of the world’s most successful relationship shows and an international hit, with local productions sold by Red Arrow International to over 25 countries, and sales of the Danish, UK, US and Australian shows to over 130 countries. In the US, a fifth season has recently aired on A+E’s Lifetime, and in Australia, the latest season on Nine, in a new multi-night format featuring ten couples, has beaten channel records. Snowman’s other recent new formats include innovative dating show Kiss Bang Love, which has sold to over eleven territories including FYI in the US and ProSieben in Germany.

Jan Frouman, Chairman & CEO of Red Arrow Entertainment Group, said: “Michael, Rasmus and Lars have put together a top-notch team of production and creative executives at Snowman, who develop incredible ideas for the entire Red Arrow group. Their shows always hit the zeitgeist, and combine both entertainment value and emotional heart – enabling them to travel so well internationally. I am delighted that they have decided to continue their journey with us.”

Michael von Würden, CEO of Snowman Productions Denmark, said: “We have had a great ride together with Red Arrow over the last five years and now we wish to take it to the next level with the help of Jan, his team and the rest of the Group. Having the creative freedom and the encouragement to be as independent as possible are two of the key strengths of the Red Arrow Entertainment Group and we love to go to work every day knowing and living this.”