Gravitas Ventures has acquired worldwide distribution rights to Shinedown’s Attention Attention, a cinematic experience of the Florida rock group’s 2018 studio album of the same name. The Bill Yukich directed music pic will be released on September 3 on digital and VOD.

The pic features band members Brent Smith, Zach Myers, Eric Bass and Barry Kerch along with actresses Francesca Eastwood and Melora Walters with a visual interpretation of the album, what Gravitas says results in “a powerful and enduring statement about humanity, overcoming struggles, the importance of mental health, not being afraid to fail and the resolve of the human spirit.”

The album itself hit No 1 on Billboard’s alternative, top rock, and hard rock albums charts, and debuted Top 5 on the Billboard 200 upon its release.

“When we created Attention Attention, our vision was always to present the message as a sonic and visual experience. We’re really proud of what we created and are beyond excited to partner with Gravitas Ventures to finally bring the film in its entirety to the world,” said Shinedown.

Gravitas’ Tony Piantedosi negotiated the deal with UTA.