Beat the Channel
The riotous new entertainment gameshow, based on the German mega-hit.
This high-energy and totally original new primetime entertainment format sees two popular TV presenters given the chance to win a 15 minute live broadcast slot, where anything goes!
But to win, they first need to beat the ultimate competitor: their very own host channel!
Over six challenges and a final game, the channel throws everything they can at the duo: their smartest celebrities and biggest programme brands, to play tough physical and mental challenges – in the studio and on location.
But why would any host go through this mayhem? For 15 minutes of total TV freedom! If the duo wins the show, they get a 15-minute live primetime slot to do whatever they’ve always dreamed of doing, and millions tune in to see the surprise they spring on their broadcaster! In the German version, ProSieben stars Joko and Klaas devoted their winning slots to everything from hiding money in cities around Germany and filming viewers trying to find it, to gifting the slot to people who help others and have important things to say.
If the channel triumphs in the competition, the duo are at its disposal for a whole day and have to do what it says – from hosting the daily magazine show, to announcing live links across the whole day’s schedule.
Whatever happens, Beat the Channel promises madcap event entertainment!
Highlights
- A huge hit on ProSieben in Germany (Joko & Klaas gegen ProSieben), boosting ratings in every demo by up to 122%
- Realtime, watercooler stunts provide unique cross-promotion opportunities for channels, creating a halo effect for the schedule and the talent
- An audience driver that provides significant PR and social media value
Formats // Entertainment
Produced by Florida Entertainment for ProSieben (Germany)
