MAFS: After The Dinner Party, a new companion show to Married at First Sight Australia, pulled in huge numbers when it launched on streaming service Stan on Wednesday, 18 February.
The premiere episode is the platform’s highest-ever single-episode subscription driver in a 24-hour period, according to Nine Entertainment Co’s CEO Matt Stanton, who gave a shoutout for the show at the company’s half yearly results presentation to investors on Tuesday, 24 February.
MAFS: After The Dinner Party streams weekly, immediately following the Married at First Sight dinner party episodes. The show offers exclusive, unfiltered interviews with the participants, plus some unseen footage.
The success of MAFS: After The Dinner Party is testament to the cross-platform power of the Married at First Sight brand. The latest season 13 of Married at First Sight Australia on Channel 9 and 9Now continues to claim the No.1 spot in Australia across all key demos. The Wednesday, 18 February episode broke records, posting the highest BVOD overnight audience in the history of VOZ (Virtual Australia) ratings.