Hit social experiment Married at First Sight premiered its seventh season in Israel last night (Sunday, January 26), to stellar ratings winning the night for broadcaster Keshet.

The season launch attracted 20.7% rating – with over 800,000 viewers – becoming the second-highest premiere of Married at First Sight on Channel 12, growing its audience by 25% compared to the previous season premiere. The show propelled Channel 12 to win the evening, improving on the channel’s slot average by 30% (21:45-23:15, last 3 months).

Produced by Gil Productions, based on an original format created by Danish producer Snowman Productions, the Married at First Sight format has been produced in 30 markets. Married at First Sight is distributed worldwide by Seven.One Studios International.