New ABC reality show Diet Wars to be distributed by Red Arrow International

Red Arrow International is to distribute new US network reality format “Diet Wars” (international title), produced by LA-based Kinetic Content and NY-based Milojo Productions for ABC.

The 8 x 1 hour show will air on ABC in 2016 and Red Arrow International will launch the format to the TV industry at next month’s MIPCOM 2015.

“Diet Wars” pairs six overweight people with six diet experts – each with a new, revolutionary weight loss plan.  Over the course of the season, the plans will be tested, and the diet expert whose weight loss method sees the most significant weight loss results over the course of the season receives nationwide recognition, and the slimmed-down contestant wins an incredible, life-changing prize.

Chris Coelen, CEO, Kinetic Content said: “There are thousands of diets promising to help people lose weight, but choosing the diet that will actually work is a different matter. Our new format sets out to narrow the choice by selecting six diverse and revolutionary diet plans and, for the first time ever, testing these methods on TV in a real life experiment. We are delighted that ABC has picked up the show and that Red Arrow International is launching it to broadcasters worldwide”.

Henrik Pabst, Managing Director, Red Arrow International said: “In ‘Diet Wars’ Kinetic Content has created a truly original format that will seriously shake up the weight loss genre. This show puts the power firmly in the hands of the contestants – and avoids the humiliating stunts and contests of other shows. It is great to work with Chris and his team again following our close collaboration on shows such as ‘Married at First Sight’, and we are excited about talking to broadcasters about this new show”.

“Diet Wars” is produced by Kinetic Content, part of the Red Arrow Entertainment Group, and Milojo Productions, for ABC.

Alongside “Diet Wars”, Red Arrow International will also launch new Formats at MIPCOM including:

“Kiss Bang Love” (Entertainment Format) is the provocative new dating format from the creators of “Married at First Sight”, commissioned for TV3 Denmark and ProSieben Germany. Research shows that kissing is a powerful tool in our search for the right partner, and the average single person kisses 15 people and has at least 2 one-night stands before falling in love. “Kiss Bang Love” puts this to the test as a group of single people in search of love agrees to take part in this radical new TV experiment. (Created and produced by Snowman Productions Denmark for TV3 Denmark; produced by RedSeven Entertainment for ProSieben).

“The Day the Cash Came” (Reality Format) is a real-world social experiment for the BBC that tests the idea that people on low incomes should be trusted to make their own decisions about how they’re helped financially. In the show families living below the poverty line are gifted a year’s salary in one lump sum of cash by an anonymous benefactor – no strings attached. They can spend it in whatever way they choose: will they decide to blow it all on a spending spree, or spend the money wisely and invest in their long-term future? (Created and produced by CPL Productions for BBC One).

“Safeword” (Comedy Format) is the new comedy panel show for ITV where celebrities are roasted at the hands of popular comedians. The only thing that can stop their pain is using a safeword!  Two teams are each made up of a celebrity and two popular comedians – and it’s up to their comic teammates to protect them from the roasting. Over the course of four rounds, the celebs are pushed to the limit as their public and personal lives are scrutinized and their social media accounts hijacked in this wickedly funny new panel show. (Created and produced by STV Productions and GroupM Entertainment for ITV2).