Quizness, the entertaining and innovative new quiz show produced by CPL Productions launches on Channel 4 on Friday, May 14 at 8pm. The series, in which the more answers the contestants know, the sillier they have to look to prove it, is hosted in the UK by comedian Tom Allen. Red Arrow Studios International is distributing the format Internationally.

In Quizness, four contestants’ general knowledge and mental agility is put to the test as they battle it out across seven rounds to compete for a major cash prize, in this serious quiz with funny answers.

Rounds include ‘Subbly Jubbly’, where contestants must substitute nonsense words into the correct answers; ‘Risky Quizness’, a surprisingly difficult quickfire round in which nearly every question has the same answer, and ‘Double Trouble’, a multiple choice round which tests the quizzers’ speed of thought when they must answer a different question to the one they’ve actually been asked – with unintentionally cheeky consequences.

At the end of rounds four, six and seven the contestant with the lowest score is eliminated, leaving the remaining quizzer to play for the cash prize in a tense final round. Answer seven questions correctly and they win the £25k jackpot; fail to do so and they leave with a £1k consolation prize.

The format was created by Dan Maier for CPL and the Executive Producers are Danielle Lux, Murray Boland, Dan Maier and David Taylor.