Red Arrow Entertainment Group and Dutch format developer Dick de Rijk have concluded a multi-year extension to their successful partnership. The agreement provides Red Arrow with exclusive exploitation and distribution rights to all formats created by de Rijk during the term. de Rijk will continue to support Red Arrow and its distribution house SevenOne International with pitching and creative consultation services.

Dick de Rijk is one of the top creative minds in the television industry and has worked with Red Arrow on an exclusive basis since 2009. Among other key formats, he has delivered the hit reality game show “You Deserve It”, already sold to 28 countries, including ABC in the United States and Antena 3 in Spain. The sale of de Rijk’s formats is managed by SevenOne International.

Michael Schmidt, Red Arrow’s Group Director, Creative Operations & Business Development, commented: “I have worked intensively with Dick de Rijk over the past one and a half years. And after 22 years in the TV business, I struggle to name another talent who can create so many ideas and with such hit potential. Dick will make a crucial contribution to the future growth of Red Arrow.”

Dick de Rijk added: “Never touch winning teams. Having a dedicated, professional partner, total freedom to develop strategic formats, stunning distribution results – at lightning speed – and with more great new stuff lined up, Red Arrow and I have every reason to extend this very promising ride!”

About Dick de Rijk

After working as a creative executive in the advertising and gaming industries, in 1999, Dick partnered with Joop van den Ende, creating some instant TV successes in Holland. A year later, he formed a creative team with John de Mol, specializing in “global TV formats”. In 2004, de Rijk signed an exclusive partnership with Endemol International that resulted in numerous worldwide format successes. In 2007, three of Endemol’s top-5 format properties were created by de Rijk, including their number one blockbuster “Deal or No Deal”.