Red Arrow Entertainment Group’s newly established UK production arm has appointed Simon Maxwell as their Head of Drama & Comedy.

Simon comes from Greenroom Entertainment, where he established an ambitious slate of television, feature film and multi-platform projects. He created and produced the company’s two BBC comedy series “Fresh” and “Off the Hook” and executive produced the forthcoming Paramount feature film “Killing Bono”, which he also co-wrote.

James Baker, Red Arrow Entertainment Ltd. Joint Managing Director, said: “We’re delighted to have Simon joining us at Red Arrow. He is one of the most talented of a new generation of UK creative executives and has built a broad range of exceptional relationships with the very best writers, producers and directors in the industry.”

Simon is excited about the potential to establish Red Arrow Entertainment Ltd. as a major player in international drama and comedy production: “Our ambition is to produce shows that feel inherently home grown whilst having production value, creative vision and quality that ensure their exportability, resonating with UK and global audiences alike. From the outset we want to position ourselves as a talent-friendly production outfit, driven by the belief that, if we are brave and bold with our creativity, we will always find our audience and commercial success will naturally follow.”

About Red Arrow Entertainment Ltd.

Red Arrow Entertainment Ltd. was launched in January 2011 as the UK production arm of Red Arrow Entertainment Group. Led by Joel Denton and James Baker, the new company focuses on strategic investments in high-growth UK production companies, alongside the development and packaging of major scripted properties for exploitation in the international market.

Red Arrow Entertainment Group combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house. Alongside Red Arrow Entertainment Ltd., Red Arrow Group production companies comprise Kinetic Content, Magic Flight Film, Producers at Work, Redseven Entertainment, Sultan Sushi Belgium, Sultan Sushi Netherlands, Snowman Productions Denmark and Snowman Productions Sweden, combined with a Granada Media Australia co-production partnership. Also included in Red Arrow’s portfolio are partnerships with Dick de Rijk (“Deal or No Deal” & “Set for Life”), Genetic Entertainment (“Home Sweet Hotel” & “Beat the Average”), Omri Marcus, and between Redseven Entertainment and Phil Gurin (“Miss USA” & “Singing Bee”). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International.

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