Red Arrow International has hired Shirley Bowers as VP Sales and Acquisitions, North America.

Based in Red Arrow’s New York office, Bowers will report directly to Bo Stehmeier, SVP Global Sales, and will be responsible for leading Red Arrow’s sales activities in the US and Canada. She will also work across North American acquisitions, alongside Red Arrow’s Scripted and Non-Scripted acquisitions teams.

Shirley’s previous roles include her recent work as Director, Global Content Sales at Fox International Channels; and former roles at National Geographic Channels, including Director, Global Content Sales, and also Evaluator, Program Scheduling & Acquisitions.

Henrik Pabst, Managing Director of Red Arrow International said: “It is great that Shirley is joining us. She brings an impressive depth of experience in both sales and acquisitions, and a fundamental understanding of the North American market. Red Arrow as a group now has 7 production companies based in the US, and as we continue to grow as both a producer and distributor, Shirley’s relationships with North American broadcasters, platforms and producers will prove invaluable.”

Shirley Bowers said: “I am delighted to be joining Red Arrow International at this fascinating time for the company. Their growth across scripted, factual and formats, working for traditional TV broadcasters and new platforms, plays to my interests and strengths and I can’t wait to get started.”

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