Red Arrow International has appointed Axel Boehm (38) to the position of SVP Sales, Europe. Effective immediately, Boehm will be responsible for the distribution of Red Arrow International’s entire catalog across all European territories. Heading the sales team for the region, Boehm will report to Red Arrow International co-MDs, Irina Ignatiew and Henrik Pabst.

“Centralizing all European sales will drive organizational and strategic clarity throughout our group. We are particularly pleased that we are promoting Axel to this critical role. Axel has been a key player in the company from the start. He is an outstanding executive with a proven sales record across all genres. We wish him every success,” say Irina Ignatiew and Henrik Pabst, co-MDs of Red Arrow International.

Having joined the company in March 2005, Boehm rose to the level of SVP Sales CEE / Spain / Italy and Global Fiction Acquisitions.  During his tenure, he has successfully expanded Red Arrow International’s scripted catalogue and established partnerships with producers from all over the world. Boehm holds a Master’s Degree in Business Administration from the LMU Munich and the Università degli Studi di Firenze.