Red Arrow International and Sync Media sealed a formats representation and co-production deal. Sync Media will exclusively represent and produce Red Arrow International’s formats in the Middle East and North Africa (MENA).

Sync Media is headed by top-tier media executive Karim Sarkis, A-list producer and production manager, May Nassour and operations and technology expert, Sarkis Semaan.

Karim Sarkis, CEO of Sync Media said “Demand for premium content across television and the web in the MENA region is higher than ever. By combining Red Arrow’s fantastic catalogue with Sync Media’s localization expertise, we know we can create excellent programming for the region’s broadcasters, brands and audience.”

Jens Richter, Managing Director of Red Arrow International says “I am thrilled to partner with Karim and his team. With their unique track records, they are perfectly positioned to intensify Red Arrow International’s presence in Middle East and North Africa. They are the best of the best in this region and know exactly what broadcasters are looking for.”