Red Arrow Studios International has appointed international media and sales executive Rose Hughes to the role of VP Sales for the UK, US, Canada, Australia and New Zealand. Based in London, Hughes will be responsible for leading Red Arrow’s sales activities in the English-speaking territories and will also work closely with Red Arrow’s scripted and unscripted acquisitions teams.

Hughes joins the company following a six-year tenure at Keshet International, where she most recently held the position of VP Sales (Global/Pan-Regional, North America, UK, Nordics). Hughes commenced her role at Red Arrow Studios International on Monday, July 4 and reports into President and Managing Director, Tim Gerhartz.

Tim Gerhartz said: “Rose has a remarkable track record across formats and tape in both the scripted and unscripted space, spanning development, coproductions, pre-buys and international distribution. This wide ranging expertise will make her a vital part of our sales team. I look forward to working closely with Rose as we continue offering new and existing partners a premium, compelling and ever expanding slate of international titles.”

Rose Hughes added: “This is an exciting time to join Red Arrow Studios International as the company continues to strengthen its position as a leading player in the international content business. Red Arrow has an extensive catalog that comes from all corners of the world. It is exciting and premium content! The opportunity to work with the talented team to drive partnerships in English-speaking markets for brands like Married at First Sight and upcoming gems like CBC’s Plan B and NPO3’s My New Mystery Job is one I can’t wait to get stuck into.’’

At Keshet International, Hughes was responsible for sales of formats, scripted and unscripted finished tape and pre-buy/coproduction opportunities across North America, UK, Nordics and global and regional SVODs and channels. She also oversaw and advised colleagues on sales in France, Germany and Benelux. Hughes began her career at Journeyman Pictures, a documentary and news distributor, overseeing worldwide sales across the entire catalog. Hughes has also worked at DRG, with a focus on tape and format sales across Asia and Africa, and BBC Worldwide, specializing in format sales across the Nordics and Benelux.