It’s all about the taste: Red Arrow International sold the format rights to “The Taste” to Russian Free TV Broadcaster REN TV. Originally commissioned by ABC, “The Taste” scored the channel’s highest debut in two years. The US version features famed foodies Nigella Lawson, Anthony Bourdain, Brian Malarkey and Ludo Lefebvre as distinguished panel of judges as they look for America’s most skilled cook.

“REN TV is constantly growing and developing its primetime broadcast. When we found this format in the market, we could not pass by without taking notice of it, because it would perfectly fit the development strategy for our current primetime content, i.e. a well-established TV format known as ‘Adskaya Kukhnya’. As we go forward, we plan to adapt the successful ‘The Taste’ format. We are pretty confident of success, we are certain of attracting new, younger audiences to our primetime content, using ‘The Taste’ as the flagship format in our primetime broadcasting” says Andrey Praslov, General Producer at REN TV.

Shakira Hoffmann, International Sales Manager CEE at Red Arrow International, says, “The love for food and cooking is universal. Combine this passion with a thrilling competition and superstar judges and you get a terrific prime time show. I am delighted that Russia will be one of the first territories in CEE to pick up ‘The Taste’”.

Created by Kinetic Content, Red Arrow’s US production company, ‘The Taste’ is executive-produced by Chris Coelen, Matilda Zoltowski, Emma Conway, Anthony Bourdain and Nigella Lawson. Sales of “The Taste” include FOX for India, Australia’s Nine Network and M6 in France.

 About “The Taste”:

For the first time ever, Anthony Bourdain and Nigella Lawson are teaming up with Ludo Lefebvre and Brian Malarkey to get down to what truly matters: the way the food tastes! Our four culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate.