Munich, April 2, 2012. Einstein’s IQ or Schwarzenegger’s physics: what is the money-winning formula? Italians will soon find out as Canale 5 has picked up SevenOne International’s game show “Body & Brain”. Hosted by Flavio Insinna and produced by Fatma Ruffini “Il braccio e la mente” (local title) premieres May 7th at 18:45h. “Il braccio e la mente” is produced by Fatma Ruffini. “Body & Brain” was created by RedSeven Entertainment.

“We were immediately impressed by the original core concept of the format B&B, where the body acts as a timer for mind challenges.  We reckon that this format has succeeded in placing unique emphasis on the thespian qualities of our outstanding host, Flavio Insinna” say Fatma Ruffini, Managing Director Format, Light Entertainment Programs and Sitcom at Mediaset.

 “For the first time ever a German paper format has been picked up by an Italian broadcaster. Working with our Italian colleagues was a pleasure – the result is a truly universal and fun show, that deserves its series order“, says Jobst Benthues, Managing Director of Red Seven Entertainment.

 Axel Böhm Regional Sales Director Italy, Spain and CEE at SevenOne International: “In ’Il braccio e la mente” two contestants, who have never seen each other before, have to team up to win up to € 250.000. We are excited about the launch on Canale 5, as it fits in perfectly with their portfolio.”

About “Body & Brain”

In “Body & Brain” two contestants fight for a huge cash prize. The catch: neither has a chance without the other one’s help – and they have never even seen each other before! While one contestant must endure extreme physical challenges, the other has to answer as many questions as possible. But he only has as much time as his partner can endure the agonizing physical challenges! In the end only one can gets the chance to take home the money they acquired together!