Munich, May 20, 2010. SevenOne International has sold the science-tainment show “Clever!” to Canada. A local version of the international hit format will be airing weekly on public broadcaster Télé Québec. The prime-time show will debut under the title “Génial!” this fall and will be produced by Télé-Vision.
Caroline Kusser, Regional Sales Director / International Format Acquisitions, SevenOne International: “We are thrilled to see the ‘Clever!’ way of teaching science entertainingly on TV enter North America. Thanks to its original concept, the show has been a worldwide bestseller. No doubt the French-Canadian version will continue the format’s international story of success.”
Mario Clément, Vice President, Creation and Business Development, Télé-Vision: “We are very happy to have obtained the French-Canadian production rights to ‘Clever!’. Offering a playful yet scientific approach to
scientific phenomena, the show boasts a great quality: it has viewers immediately captivated. In a world where communication is gradually turning towards emotion, the particularly intriguing aspect of ‘Clever!’ is first of all due to its amazing content.”
Debuting on German TV channel SAT.1, “Clever!” (produced by Constantin Entertainment) has turned into an international hit format. The edutainment show presents the mysteries of science in a highly entertaining way. Celebrities puzzle over the right answers to questions of everyday life, while a well-known comedian demonstrates scientific phenomena in spectacular outdoor and studio experiments.
SevenOne International has already sold “Clever!” in more than 20 countries worldwide, including France, Spain, Russia, Australia and China.