Munich, January 24, 2011. SevenOne International has sold the TV game show format, “You Deserve It”, to ABC in the United States. Created by Dick de Rijk, the mastermind behind “Deal or No Deal”, “You Deserve It” is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats. Kinetic Content, Red Arrow’s US production company led by Chris Coelen, is producing the show for ABC.  De Rijk, Coelen, and Kinetic’s Matilda Zoltowski (“Dancing with the Stars”) will Executive Produce.

Jens Richter, Managing Director of SevenOne International, said, “ABC is the perfect home for the family show “You Deserve It.” This is the first show developed under our partnership with Dick de Rijk and we are thrilled that we were able to sell it straight off to the United States, the world’s most important television market.”

Chris Coelen, CEO Kinetic Content, said:  “You Deserve It” delivers a fresh new twist, combining an emotional story of a deserving recipient with dynamic and tense game play that stands on its own.  We’re exited to be able to launch the show with an amazing team of collaborators and a terrific broadcast partner.”

Dick de Rijk said: ‘People want to see more than anonymous contestants winning huge amounts of money. ‘You Deserve It’ is an emotional and thrilling rollercoaster. With the slogan “It’s Better to Give Than to Receive” this could very well introduce a new game show genre which has ABC written all over it!”

You Deserve It

The first game show where a contestant is not playing for himself… but for someone else, someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play in order to potentially win a fortune and make this the turning point in the life of a special person. The beneficiary does not have the faintest idea about what is going on. Until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve that, the contestant has to go through 10 nail biting clue questions, each offering 10 clues. Clues do not come for free. They cost money. Sometimes a pleasant measly sum. Sometimes a disastrous amount of cash. Everything depends on the contestant’s knowledge and intuition.