Munich, March 21, 2012. “What if?” – Presenting Ukrainian’s with a new hilarious view of life as it could be! Ukraine’s commercial broadcaster TET picked up SevenOne International’s sketch comedy “What if?”. Created by the International Emmy Award and Rose d’Or winning producer of “Benidorm Bastards”, “What if?” is already a smash hit in Belgium and the Netherlands.
“’What if?’ is quite an unusual sketch comedy show and we are glad to present such a fresh and funny show to our viewers. Without any “if’s” I am sure our audience expects no less of us” says Anna Eliseeva, Creative Producer at TET TV.
Shakira Hoffmann, Sales Manager CEE at SevenOne International: “’What if?’ proves humour is universal. Created by comedy genius Tim van Aelst and having a proven track record in Belgium and the Netherlands, we are absolutely sure the Ukrainians will love this outstanding sketch comedy.”
About “What if?”
What if Barbie was a real woman? What if the Titanic never sank? What if butchers were like rock stars? Rose d’Or nominated WHAT IF? is an imaginative rollercoaster of sketches, transporting viewers into a completely new and different world: Starting each sketch with the question “What if”, it shows a hilarious reality that never happened, but easily could have.
The smash hit comedy created by Tim Van Aelst (“Benidorm Bastards”) scored skyrocketing ratings on 2BE. WHAT IF?’s reruns on vtm at 10.30pm still reached 39% in the commercial target group (18 – 54) exceeding the channel average by 185%. The first international launch in the Netherlands outperformed RTL4’s channel average by 163%, reaching shares of up to 26,2% in the commercial target group.