Munich, June, 20. SevenOne International has sold a production order of Dick de Rijk’s (“Deal or No Deal”) game show “You Deserve It” to Spanish Free TV broadcaster Antena 3. The title of the local version is “Te lo mereces.”

Axel Böhm, Director of Regional Sales and International Fiction Acquisition of SevenOne International, said: “’You Deserve It’ is a terrific new show as it combines the thrill of a game show with a deeply moving reality factor. After the pilot production for ABC, it is great to see how well the show travels and with their expertise, Antena 3 is the prefect partner for us.”Carmen Ferreiro, Director Entertainment of Antena 3, said: ‘We are very pleased to have purchased the rights of ‘You Deserve It’, one of the newest formats of MIPTV, because it fits perfectly in the line of family entertainment of Antena 3.’

Additionally to the sale of Dick de Rijk’s “You Deserve It” to ABC in the United States, SevenOne International has sold the show to numerous territories, including Italy, the Middle East and SAT.1 in Germany.

“You Deserve It” is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats.

You Deserve It

The first game show where a contestant is not playing for himself… but for someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play. They can potentially win a fortune and make this the turning point in the life of one special person. The beneficiary does not have the faintest idea about what’s boiling – not about the preparations, not about the contestant playing for him in a TV show… not a clue!

Secrecy is part of the plan, until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve this, the contestant has to go through 10 nerve-wrecking rounds, each offering 10 clues to solve a question. Clues do not come for free – sometimes they cost a nice measly sum, sometimes a disastrous amount of cash. Everything depends on the contestant’s knowledge and intuition.