Munich, November 28, 2011. SevenOne International’s “You Deserve It“ premiere episode grabbed a top 3 spot on the list of new US shows last week, beating, amongst others, FOX’s “X-Factor”. Debuting on Monday in primetime on ABC with an overall share of 9%, “You Deserve It” easily beat FOX’s “House” and NBC’s “The Sing Off”.
Caroline Kusser, Director North America of SevenOne International: “‘You Deserve It’ is an emotional rollercoaster which perfectly fits the mood of the times. It really touches the audience on and off air. The premier was number 1 on Twitter and ABC received more than 15.000 applications from would-be contestants. They even had to re-boot their servers!”
“You Deserve It” was created by Dick de Rijk (“Deal Or No Deal”) in partnership with Red Arrow Entertainment Group, a ProSiebenSat.1 Group company with a leading portfolio of international production companies, creative partners and global formats. “You Deserve It” has already been sold to more than 20 territories.
You Deserve It
The first game show where a contestant plays for someone else – someone who deserves it. Through several rounds of exhilarating quiz-play, contestants can win a fortune and change the life of one special person. And the best part of all is that the deserving person has no idea any of this is going on! Each show culminates with a hidden camera team handing over a check in an emotional and eye-watering finale.