Snap Originals is rolling out a number of unscripted titles this year, including 44 Blue Productions’ Coming Out. The series will see YouTube star Manny MUA help six LGBTQ+ youth as they gather the courage to come out to family and friends for the first time. It is executive produced by actress Chloe Grace Moretz.

Snapchat has launched 128 Snap Original series with 68 partners and said that in the second half of 2020, 85% of the Gen Z population watched a Snap Original. The company has over 1500 Discover channels and said that over 100m Snapchatters watch entertainment content on the service each month.