• RedSeven Entertainment launches new Brand & Digital Studio unit
• Brand & Digital Studio to produce ABOUT YOU Awards
Award-winning German production company RedSeven Entertainment, celebrating its 10th Anniversary this month, is to launch a new Brand & Digital Studio unit, to specialize in developing and creating corporate marketing content. Its diverse portfolio of expertise ranges from branded entertainment formats and red carpet live streams to video content for in-house communication, social media, events, and trade shows. RedSeven Brand & Digital Studio clients include, among others, ABOUT YOU, McDonald’s, Sony PlayStation, ING DiBa, and Samsung.
The newly founded RedSeven Brand & Digital Studio unit will produce the live broadcast of the ABOUT YOU Awards, Germany’s biggest influencer awards ceremony hosted by the online mail order company. The event’s TV premiere will be on ProSieben and the online broadcast on all ABOUT YOU social media channels. The awards ceremony takes place on May 3, 2018, in Munich.
Jobst Benthues, Managing Director of RedSeven Entertainment, comments: “After ten years, we are still moving forward and using our expertise in entertainment to pursue the digital future. Our new Brand & Digital Studio unit allows us to offer all-round production packages with event live streams for all channels, for TV as well as for online, internal, and external channels.”
RedSeven Brand & Digital Studio is creating additional content for all ABOUT YOU channels that can be watched live on all devices. Viewers will be able to enjoy behind-the-scenes material on Facebook, YouTube, and Instagram as well as exclusive reports from the red carpet by Instagram stars Riccardo Simonetti and Sofia Matiamu. A total of 280 employees are helping to create the live show along with 1,500 influencers, industry insiders, celebrities, and fans.
The news comes in the month of the production company’s 10th Anniversary. With 10,000 kilos lost on The Biggest Loser, 7,500 spoonfuls eaten on The Taste, and 1,720 hours spent with Heidi Klum on Germany’s Next Top Model, the last decade has seen RedSeven Entertainment produce hit formats for ProSiebenSat.1 Media SE and external broadcasters such as ZDF, RTL II, and Sky.
Founded by Managing Director Jobst Benthues in 2008, the company has grown to become one of Germany’s ten most successful entertainment production companies and part of Red Arrow Studios, the production and sales division of ProSiebenSat.1 Media SE.
Jobst Benthues has been working for ProSiebenSat.1 for over 20 years in positions such as Head of Entertainment and Deputy Managing Director of ProSieben. He successfully secured the German license for the hit show America’s Next Top Model. RedSeven has been producing the hugely successful show Germany’s Next Top Model – by Heidi Klum for ProSieben for six years now, along with the annual live broadcast of the grand finale.