Chinese broadcaster CCTV picked up Red Arrow International’s “You Deserve It”. “Wei Ni Er Zhan” (“I Fight for You”, local title) premieres prime time on CCTV 1 in January 2013.

In close cooperation with CCTV, Red Arrow Entertainment Group helped set up the production for “You Deserve It”. Together with German top tier designers Jerry Appelt (lighting design) and Florian Wieder (set design) Red Arrow consulted on developing the look and feel of the Chinese version. Red Arrow’s creative team together with lighting director Marcus Bossdorf and Dutch company IT4TV – handling the show automation and all video play out to a total of 600square meters of LED projection walls – oversaw the implementation on set.

Michael Schmidt, Group Director Creative Operations at Red Arrow Entertainment Group: “What a project: It was amazing being on location in China, assisting our partners at CCTV in creating the perfect show for their needs. Ranging from lighting and set design to visual effects, Red Arrow’s 360° consultancy approach goes far beyond creating and distributing a format, as we help our clients build the ideal brands for their territory.”

Yan He, Regional Sales Director Asia Pacific at Red Arrow International says, “’You Deserve It’ is the ideal format for Chinese television – especially for CCTV. Partnering with CCTV has been a great experience and I am delighted to intensify our long-lasting partnership on location from our new office in Hong Kong.”

 You Deserve It

Created by the mastermind behind “Deal or no Deal”, “You Deserve” is the first game show where a contestant plays for someone else – someone who deserves it. Through several rounds of exhilarating quiz-play, contestants can win a fortune and change the life of one special person. And the best part of all is that the deserving person has no idea any of this is going on! Each show culminates with a hidden camera team handing over a check in an emotional and eye-watering finale.