It’s all about the taste. FOX International Channels has secured rights to the US version of cooking competition show “The Taste” for India. “The Taste” will air 2013 on FOX Traveller.

Talking about the new show, Ms. Swati Mohan, Vice President – Content, FOX International Channels said, “We are extremely excited about having ’The Taste’ on our channel. At FOX Traveller, it is our constant endeavor to bring exciting and premium quality content to our viewers through a right mix of global and local productions. Food as a genre has a wide appeal in India and we are certain that our viewers will thoroughly enjoy the unique format and powerhouse personalities of ’The Taste’.”

Yan He, Regional Sales Director Asia at Red Arrow International, says, “’The Taste’ is a true highlight at this market. Buyers love this innovative cooking competition and I am absolutely thrilled ‘The Taste’ has been picked up by FOX Channels.”

In the U.S., ABC has ordered eight episodes of “The Taste” in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America’s most skilled cooks against one another.

“The Taste” was created by Kinetic Content, Red Arrow’s US production company led by Chris Coelen.

The Taste

For the first time ever Anthony Bourdain and Nigella Lawson are teaming up to get down to what truly matters, the way the food tastes! Our culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate.