Married At First Sight Australia continues to command unbeatable ratings as its season 11 run continues.
Tuesday night’s episode attracted an average audience of 1,295,000 for Nine, beating out competition from Australian Idol (752,000 avg) on Seven and Australian Survivor (532,000 avg) on Channel 10 – making Tuesday’s MAFS audience more than the combined audience of its nearerst competitors.
In the season to date, Married At First Sight Australia has reached a Total TV audience of 8.2 million, with 9Now driving an incremental reach of 24% to Broadcast TV. 1.6 million Ausrtalians have been reached exclusively on 9Now (+25% year-on-year growth); and under 40’s are engaging heavily via 9Now, with over a third of all Married At First Sight Australia 18-39 viewers exclusively watching on the BVOD platform. The season’s highest rating episode so far reached a Total TV audience of 2.6 million.
Married at First Sight Australia is produced by Endemol Shine Australia for Nine Network, based on a format created by Snowman Productions. The format is distributed globally by Red Arrow Studios International.