Married at First Sight drew an explosive season 11 to a close, recording a dominant ratings performance once again – increasing its year-on-year audience, with the entire series reaching 14.2 million people across total TV.
The latest season saw a Total TV national average audience of over 2 million viewers per episode. It recorded a 4% year-on-year increase on total TV, a 1.5% year-on-year increase on broadcast TV, and a 9.6% year-on-year increase on BVOD.
2.545 million viewers were reached on 9Now, providing an incremental reach of 22% to broadcast TV. Almost one-third of the key demographic of 16-39s were reached through 9Now.
Nine’s key demo of 25-54s recorded a total TV national average audience of 1.003 million viewers per episode, representing year-on-year growth of 4.3%. On BVOD, the 25-54s audience was up 11% year-on-year.
Married at First Sight Australia is produced by Endemol Shine Australia for Nine Network, based on a format created by Snowman Productions. The format is distributed globally by Red Arrow Studios International.