Married at First Sight Australia season 10 drew to a close last month, and has once again delivered an incredible performance for Nine Network Australia with an astounding average viewership of 2.023m Total TV viewers per episode – up 5% year-on-year from previous seasons – and hitting 2m TTV eight times across the series; its nearest competitor this year is the Australian Open final which drew 1.9m TTV. Based on total TV viewers, every episode of the season ranked No 1 that day.
Married at First Sight dominated across the season in a fiercely competitive slot: beating out stiff competition from Ten’s Australian Survivor and Seven’s Australian Idol. The reality juggernaut grew in BVOD compared to the previous season and thus increased its share of the primetime market – a feat no other show has achieved so far this year. In terms of overnight ratings, season 10 increased the average TTV viewers by 45%. Season 10 drew an average rank No 2, second only to the news, and bettering the previous season’s No 3 average ranking.
The Married at First Sight format is created and produced by Snowman Productions for DR and distributed worldwide by Red Arrow Studios International. The show is one of the world’s most successful relationship formats, with productions in 30 countries.