At ATF, it’s all about the taste. PRIME Television New Zealand has picked up the broadcasting rights for the U.S. version of cooking competition show “The Taste”.

ABC has ordered nine episodes of “The Taste” in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America’s most skilled cooks against one another. “The Taste” was created by Kinetic Content, Red Arrow’s US production company led by Chris Coelen.

“We are delighted to include ‘The Taste’ in PRIME’s schedule for 2013 as it brings enormous value to our lifestyle lineup,” said PRIME Channel Manager Kathy Wright.

“Food and lifestyle programming is a popular part of our prime-time viewing and Nigella Lawson has been a familiar face for our viewers for many years, so we are very much looking forward to introducing our audience to her latest venture with Anthony Bourdain in this fantastic new competition series,” she said.

Yan He, Regional Sales Director Asia and Pacific at Red Arrow International says, “This exciting blend of competition and cooking really hits a nerve! Here at ATF, buyers love ‘The Taste’ and I’m thrilled that now the Kiwis get a chance to watch it on PRIME.”

The Taste

For the first time ever, Anthony Bourdain and Nigella Lawson are teaming up to get down to what truly matters: the way the food tastes! Our culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate. “The Taste” has already been picked up by FOX for India, Australia’s Nine Network and M6 in France.