COPENHAGEN, August 11, 2020. Snowman Productions, a Red Arrow Studios company and the creators of worldwide hit format “Married at First Sight”, has been commissioned by Discovery Network Denmark to produce new unscripted series “Klædt af mod toppen med familien Wozniacki” (“Undressed to the Top with the Wozniacki Family”).

Created and produced by Snowman, this original new adventure series will premiere on Discovery’s Kanal 5 and Dplay streaming service on August 13, 2020.

The show sees world-famous international tennis player Caroline Wozniacki and her family, including her husband NBA champion David Lee, pushed to the limits with the extreme challenge of preparing for and then reaching the top of Mount Kilimanjaro – in only four weeks. To prepare, the family undertakes three intense training courses run by endurance experts, from preparing for the intense cold with record-breaking specialist The Ice Man; to limited oxygen prep with a world-champion free-diver; and learning to think like a warrior from a Shaolin monk.

The sports celebrity couple are joined by Caroline’s mother, father and older brother, and David’s mother, on this journey – and challenge – of a lifetime.

“Klædt af mod toppen med familien Wozniacki” (“Undressed to the Top with the Wozniacki Family”) is executive produced by Snowman’s Mette Nissen for Dplay and Kanal 5 Denmark.

Pil Gundelach Brandstrup, VP Content and Programming, Discovery Networks Danmark, said: “We are very much looking forward to bringing the show to our viewers and Dplay users soon. Adventure is an important genre for us, and in this program we have an adventurous and challenging journey as the setting, and with a very special family as the focal point. The Wozniacki family has always cherished their privacy, and that they’ve chosen to open up and take us on this wild journey, which will undoubtedly present a whole new view of the family, is both brave and impressive.”

Michael von Würden, Managing Director of Snowman, said: “Creating and producing this show for Discovery has been a thrilling ride, and Caroline, David and the whole Wozniacki family have been great to work with. They have also shown what true bravery, stamina and the love of a challenge looks like! We can’t wait to share the show with Danish audiences, and to see the format travel the world.”

Red Arrow Studios International will launch the format to international buyers, titled “How to Become Superhuman”, as part of their Fall/Winter MIPCOM slate in October.

Founded in 2011, and led by Managing Director Michael von Würden, Creative Director Rasmus Steentoft and Head of Production Lars Fønss, Snowman has grown to become a market leader in the development and production of entertainment formats for the Scandinavian market and worldwide. Their hit format “Married at First Sight”, now in its 6th season for DR1 Denmark, has created a whole new social experiment sub-genre, and is on air in 29 countries worldwide, including long-running series in the US, UK, Germany, Denmark and Australia. “Married at First Sight” is distributed worldwide by Red Arrow Studios International.

Snowman produces a range of hit shows for the Scandinavian market including “Married at First Sight” (DR1 Denmark); “Buying Blind” and “Kiss Bang Love” (TV3 Denmark); “A League of Their Own” (Kanal 5); and comedy show “Menneskekender” (international title: How Dare You!).

The company also launched its own international format development label, Snowman Global, last year.

– Press release ends –


About Snowman
Snowman are market leaders in the development and production of entertainment formats for the Scandinavian market and worldwide, with hit social experiment format Married at First Sight now sold to over 29 countries worldwide. Snowman is run by respected industry executive Michael von Würden, with top production and creative executives including Rasmus Steentoft and Lars Fønss. Since their start up in 2011, Snowman has successfully launched TV formats on multiple local channels, including Married at First Sight (DR3 / DR1 Denmark), Buying Blind and Kiss Bang Love (TV3 Denmark), A League of Their Own and Culture Shock (Kanal 5 Denmark), Superhuman (TV3 Norway), Denmark’s Next Top Model (Kanal 4 Denmark), My Man Can (TVNorge Norway & Kanal 5 Denmark), and comedy show Menneskekender (international title: How Dare You) to TV2 Zulu. In addition to a strong and growing slate of local productions and original formats, Snowman is also active in co-productions, to leverage creative output across Red Arrow Studios, and launched their international development label, Snowman Global, in November last year.

About Red Arrow Studios
Red Arrow Studios is one of the world’s leading creators and distributors of entertainment content, comprised of an acclaimed network of international production companies and labels in seven territories; world-leading digital studio, Studio71, based in six countries; and global film and TV distributors Red Arrow Studios International and Gravitas Ventures. The group’s significant output includes scripted, non-scripted and formatted content and IP, from TV and film to short-form and branded content, made for an array of global networks and platforms. Red Arrow Studios is part of ProSiebenSat.1 Media SE, one of Europe’s leading media groups.