NEW YORK: March 4, 2020. Global media business Studio71, a Red Arrow Studios company, has hired Kristin Mason as SVP, Head of US Sales.
Based in Studio71’s New York office and reporting to Chief Revenue Officer Matt Crowley, Kristin Mason will be working closely with brands and agencies to continue to grow Studio71’s US advertising business.
Mason will be responsible for monetization of Studio71’s premium brand safe media offering, which reaches 115M US video viewers monthly, including properties like Soul Publishing, Donut Media, Fine Bros and Vat19; and will be spearheading sales for branded content and influencer marketing programs for Studio71 talent such as Michelle Khare, Kyler and Mad, the LaBrant Family and Matt Steffanina.
Kristin Mason has over 16+ years of digital media and sales management experience across multiple verticals and territories. Prior to joining Studio71 she was most recently Chief Revenue Officer of The Second Shift, the marketplace that connects businesses with women who are experts in marketing, finance, sales, HR and beyond. Other roles include Sales Director at AOL, including media sales for HuffPo, Millennial Media, Yahoo!, MSFT, OATH and Verizon Media; a national sales manager at Exponential Interactive’s engagement division; leader of the East Coast video and mobile teams for Evolve Media; and digital media sales at VideoEgg/SAY! Media.
Matt Crowley, Chief Revenue Officer at Studio71 said: “Kristin is an important addition to our team as we continue to grow our US advertising business. Over the past 3 years, Studio71 has seen significant growth across all screens and platforms, so having Kristin’s unique strategic approach and leadership in working with clients and the sales organization is an exciting opportunity to further service our advertising partners. We are delighted that she has joined our US sales team.”
Kristin Mason, SVP, Head of US Sales at Studio71, said: “I am looking forward to expanding and growing Studio71’s client and agency relationships, while uncovering new ways to utilize the premium talent relationships that Studio71 is known for. I’ve watched Studio71 grow considerably over the last few years across established platforms like Youtube and CTV, and emerging opportunities like TikTok, IGTV and Podcasts. I am thrilled to join such a talented team.”
Studio71 is a leader in identifying and capitalizing on consumer entertainment trends, and
operates a significant content and distribution strategy across established and emerging platforms to provide a strong offering for its advertising partners.
This year Studio71 is accelerating the expansion of its owned-and-operated portfolio of streaming TV apps, YouTube channels, Facebook Pages and Podcasts, and driving advertising revenues for these assets alongside content from its existing network of premium digital creators.
Recent original series produced by Studio71 include “Adulting with Emma Chamberlain” for Snapchat, the third season of “The Real Bros of Simi Valley” starring Jimmy Tatro for Facebook Watch, and a growing podcast business consisting of 70+ shows that generate over 18 million monthly streams.
Led by CEO Reza Izad, and part of German media giant ProSiebenSat.1 and its content and distribution division Red Arrow Studios, Studio71 is one of world’s fastest-growing media companies, and the world’s largest distributor and producer of short-form content. Based in 6 countries, the company has over 1,400 channels, and its content and creators attract over 10 billion monthly views. 1 in 3 Americans online watch over two hours of Studio71 content every month.
Studio71 also announced in February 2020 that Adam Boorstin, formerly Chief Business Officer, has been promoted to Chief Operating Officer at the company, overseeing day-to-day operations and leading Studio71’s growth strategy.
Kristin Mason – headshots – DOWNLOAD >
Studio71 is a global media company and content studio that develops, produces and distributes original programming across multiple platforms, as well as guiding talent and building businesses around them. Part of Red Arrow Studios, Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, London, Paris, and Milan.